Tag Archives: CGI

Sally Maxfield CV

• Over 15 years experience of producing award winning film, television and motion graphics.
• Production, business development & pitching experience in Europe, North America & Asia

Budgeting, scheduling, pitching and writing treatments, business development, location producing, live event & studio work, language versions, edit directing, directing ENG crews and multi camera shoots. I also have experience of host broadcasting, outside broadcasts, commissioning music composition, new media, interactive and motion graphics work.

Freelance Producer – Recent work includes:

Producer – Rolls-Royce Motor Cars Geneva Motorshow Film
/ Shanghai Motorshow Film

Geneva Rolls-Royce Motor Cars

Producer – Rolls-Royce Motor Cars Nighthawk Bespoke film Nov 2014 – Feb 2015

Producer – Rolls-Royce Ghost Series II Film Nov – Mar 2015

Producer – Jaguar HTO and Walkaround films and Land Rover HTO and Walkaround films for JLR NA September 2014 on behalf of Brainstorm Communications.

Producer – Rolls-Royce Product Film, Marseille, August 2014 on behalf of Brainstorm Communications.

Producer – Rolls-Royce Arts Project, filmed on location at the Langen Institute, Dusseldorf June 2014 on behalf of Brainstorm Communications.

Producer – Jaguar Momentum Films, October 2013 – July 2014 on behalf of Brainstorm Communications.

Producer – Jaguar HTO Films, October 2013 – February 2014 on behalf of Brainstorm Communications.

Producer – Rolls-Royce Motor Cars Waterspeed Film for bespoke collection limited edition Phantom Drophead Coupe model on behalf of Brainstorm Communications April 2014

Government Procurement Service – Tenders, December 2013 – January 2014 on behalf of Feltech

Location Producer – Rolls-Royce Motor Cars Frankfurt IAA Films, Goodwood July – September 2013
– Sport of Kings
– Celestial
– Bespoke Koi

Producer – Range Rover Sport Films with World Rally Champion Martin Rowe, Land Rover Global Product Marketing Director Finbar McFall, Director Range Rover Programmes Nick Rogers and Land Rover Exterior Design Studio Director Phil Simmons
April – June 2013

Producer – Jaguar NA F-Type Films including a comparison film with Justin Bell, “Looks Fast” with Ian Callum, “Is Fast” with Mike Cross and “Feels Fast” with Erol Mustafa, on behalf of Brainstorm Communications
February/March 2013

Feltech Government G8 tender
January / February 2013

Producer – Rolls-Royce Motor Cars Wraith Interactive Films – Series of three product films launched in March 2013
Wraith Drama
Wraith Style
Wraith Power

Feltech Government, EU Tenders & Brand development – May – December 2012

Producer – Rolls-Royce Motor Cars film development – July – September, December 2012

Producer – Rolls-Royce Motor Cars Films – March / April 2012
On behalf of Brainstorm Communications

July – Sept 2012 Government and international broadcasting tenders for Feltech
March 2012 ENI Strategy Meeting & Press Conference Conference On behalf of Feltech

Client: Rolls-Royce Motor Cars
Production: “Rolls-Royce Phantom Brand Film”
 to launch Phantom Series II Saloon, Coupe, Drophead Coupe and Extended Wheel Base.
 Produced as part of a suite of 6 films shot on Red Epic at 50 fps mastered at 4k hd for delivery across multiple platforms including 3840 x 648 projection, 1796 x 388 LED and 1920×762 25 fps for web and mobile.
Date: November 2011 – March 2012

Production Company: Brainstorm Communications

Role: Host Broadcast Producer
Client: Foreign and Commonwealth Office
Production: The London Conference on Cyberspace with US VIce President Joe Biden
Production Company: Feltech
Date: October/November 2011

Role: Producer
Client: BMW / Rolls-Royce Motor Cars
Production: “The Home of Rolls-Royce Motor Cars”
 for Frankfurt Autoshow, in English and German
Produced in 16 x 4 format for 12 metre x 2 metre 6mm LED screen.
Date: June – September 2011
Production Company: Brainstorm Communications

Role: Producer
Client: Big Features
Production: Film budgeting for the main show at the United Arab Emirates Pavilion at the Korean Expo 2012. Drama including underwater set & filming at Pinewood and location filming across the UAE.
Date: May 2011

Role: Producer
Client: Feltech
Production: Pitch for ICC Cricket Awards including 10 camera OB & 60 minute TV programme from the Hilton, Park Lane.
Date: April 2011

Role: Host Broadcast Producer
Client: Foreign and Commonwealth Office
Production: The London Conference on Libya with Secretary General of the United Nations His Excellency Ban Ki Moon and USA Secretary of State Hillary Clinton
Find out more about the Libya Conference here:
Production Company: Feltech
Date: March 2011

Role: Producer
Production: “Hands of Goodwood” Film
Client: Rolls-Royce Motor Cars,
Date: January – February 2011
Production Company: Brainstorm Communications

Role: Producer
Client: Rolls-Royce Motor Cars
Production: Spirit of Ecstasy Centenary Film
View film here: http://www.21stcenturylegends.com/
Production Company: Brainstorm Communications
Date: January 2011

Role: Event Photographer
Client: Mercedes Benz UK
Production Company: Corporate Events Plus
Date: December 2010

Role: Producer
Client: Visit London
Production: London Olympics and Paralympics 2012 London Media Centre (LMC) Tenders for the GLA – Broadcast & Production, Fit Out & Operation, Accreditation and Telecommunications, October – November 2010 and Presentation December 2010
Production Company: Feltech

Role: Producer
Client: Rolls-Royce Motor Cars
Production: Series of 5 Rolls-Royce Motor Cars Brand Films entitled “21st Century Legends”
– Silence at the Racetrack (shown here)
The Man Who Became a Paint
The Prince and the Coachline Painter
– The Travelling Music Room

– The Ghost in the Photograph (shown here)
Production Company: Brainstorm Communications
Date: June – September 2010
View all of the Rolls-Royce Legends films here: www.21stcenturylegends.com/

Client: Rolls-Royce Motor Cars
Production: YouTube & social media production, Concours D’Elegance at Pebble Beach, California, with Chief Designer Ian Cameron
View the film here: http://www.youtube.com/watch?v=h8JIWS2D1vg
Production Company: Brainstorm Communications

Role: Director/Producer
Client: Veolia Water
Production: Set of 9 Films for a Global Conference in Paris, motion graphics and film, created in After Effects
Date: May – June 2010
Production Company: Brainstorm Communications

Role: Producer
Production: Rolls-Royce Motor Cars Ghost Dealer Event Filming, Pelican Hill, California
Production Company: Brainstorm Communications
Date: February/March 2010

Role: Producer
Production: Chivas Royal Salute – A Tribute to Honour Brand Film
View the film here:
Date: January 2010

Role: Production for Host Broadcaster
Client: Foreign and Commonwealth Office
Production: Afghanistan, London Conference 2010
Detail: Find out more about the Afghanistan Conference here: http://www.feltech.co.uk/services.asp?service=23

Role: Producer
Client: Rolls-Royce Motor Cars
Production: Ghost Brand Film
Production Company: Brainstorm Communications
Date: New product launch TX September 2009

Role: Producer/ Business Development Manager
Production Company: The Bridge
Detail: Successful pitch and budgeting work for TfL stand at Earls Court Cycle Show.

Role: Senior Producer, Film Department,
 Marketing & Press Liaison, Film & New Media Departments
Production Company: Imagination
Date: January 2000 – July 2007
Whilst working for Imagination I produced a variety of film, video and motion graphics projects and gained experience shooting across Europe, the Americas and Asia.  
Projects I produced included:

Client: Virgin Hotels Limited Edition –
Production: Necker Island promotional DVD.
View film here: http://www.neckerisland.com/

Client: Canadian National Rail
Production: AGM films shot across Canada

Client: Ford of Europe / Ford Division US
Production: Motor show product films, Event films, Dealer Meeting Films, Customer Films, shot across the US and Europe, including editing on location.


Bell Canada – Pitch films for Bell to help win Olympics sponsorship for Winter Games 2010, Canadian television commercials and AGM film work.

Client: Unilever
Production: Documentary film work in India.

Client: Sony
Production: Flash animation for Sony Release Your Music workshops.


Production: Onside sessions, Conference opening & closing films, motion graphics

Client: China Unicom
Production: – Financial IPO (initial public offering) film shot in Beijing.

Client: Korea Telecom
Production: Investor road show film shot in Seoul

Client: Goldman Sachs
Production: Variety of films produced in London and New York for Goldman Sachs client presentations in New York and Hong Kong.

Client: Diageo/Guinness
Production: Documentary film work over an 18 month period following the creation of the Guinness Storehouse in Dublin.

Role: Series Producer
Client: Ford of Britain
Production: Channel Ford
Dates: September 1998 to December 2000
Detail: I produced three monthly, 30 minute, presenter-led magazine programme strands for Ford and managed a team of dedicated production staff. The programmes were delivered by satellite to 400 dealer sites across the UK. My role also involved creating new business opportunities, negotiating annual budgets & scheduling the network.

 Production Manager, Satellite Co-ordinator, Producer
Production Company: CTN – ITN/Burson Marsteller joint venture
Dates: June 1994 – August 1998
Detail: Role included producing large satellite broadcasts, production management of live magazine style programming, interactivity within live programmes and Directing ENG crews on location in Europe and the US. Specific projects included the DTI Innovation Lecture with Sir Richard Branson at BAFTA and the Launch of BP / Amoco merger from New York’s St Pierre Hotel on Central Park.

Publishing Assistant in London & Los Angeles
Publication: The Business of Film Magazine
Date: 1992 – May 1994

Role: Production Assistant
Programme: Box Office entertainment strand of breakfast programme Channel 4 Daily
Date: 1989 – 1990
Production Company: Mentorn Films

July 1996 Production Management Course, Regents Park College
Oct 1990 – June 1993 University of Kent – Radio, Film, Television and Business Studies, 2.i BA (Hons)

Photography, live music, running, snowboarding, swimming, technology and cinema.

Experience working with many formats including HD, Film and SD.
PC & Mac literate, Word, PowerPoint, Access, Excel, Procim, Rebus, Dreamweaver, iweb, HTML, Adobe Photoshop & Illustrator, Internet applications. Working knowledge of Autocue & various graphics packages. Full clean driving licence.

Unilever Provocation Film won an IVCA Silver Award for Internal Communications in 2005.
Vodafone Onside Sessions 2006 won the ‘Communications Excellence Award for Communicating Vision / Values and Business Objectives’ at the CIB (Communications in Business) Awards.
Bell Canada 2004 AGM Film won a Focal International Award for Best Use of Footage in a Corporate Production.